Strategy Design & Advertising


Disciplines

who we are / our people /

Welcome to Strategy

who we are

It’s personal. Your business is vitally personal to you. So is ours to us.

We are a proudly independent agency. You’ll always get to deal directly with one or more partners. Someone who has a financial stake in the business; someone who is prepared to sweat blood to make things happen, and share the risks with you to get things right.

As part of our company philosophy we have structured our offices so that there are always two equal partners, and only two equal partners.

Why do we insist on two partners? One for business, one for creative. Because we know from experience that’s the best balance you need to really make things happen. Pure business is great, but can sometimes fail to make emotional connections. Great creative is essential, but on its own can sometimes miss the mark.

Together it’s a powerful combination that’s proven itself time and time again, with over 20 odd years of getting our clients to where they
want to be.

our people

Christchurch

Geoff Cranko

Group Managing Partner

Geoff has been developing and managing companies for an impressive 25 years. His career has seen him work on every continent leading teams of up to 1500 people.

Having run both large and small organisations, Geoff knows first hand the challenges that any business can bring. He believes that success comes through good relationships, and he understands the intricacies of business issues from corporate strategy to product and personnel development.

As Strategy’s Group Managing Partner, Geoff offers straight talking business experience to our clients. Geoff enjoys client interaction at the highest level, helping to provide clear thinking with regards to the strategy and direction of our clients' businesses.

Along with facilitating, managing and developing the growth of the Strategy Group of companies, Geoff sits on several boards of private companies. He is also a trustee for the Canterbury Medical Research Foundation and the International Busker's Festival.

geoff.cranko@strategy.co.nz

Guy Pask

Group Creative Partner

Guy Pask developed his design skills while working in the industry in Sydney. Upon his return to New Zealand, he founded Strategy Christchurch with the vision of producing award winning, world-class design.

Strategy's work has received considerable recognition from both national and international organisations including Clio, the Art Directors Club (ADC), the Type Directors Club (TDC), the One Show, AWARD, AGDA, MAPDA, Graphis Poster, NZ Poster Art, ProDesign, Urbis, Desktop, Unlimited and the New Zealand Best Design Awards (winner large and small scale identity '03, '05 and '06).

Guy is currently Chairman of CPIT's Bachelor of Design course advisory, a trustee of the Christchurch Art Gallery and a former council member of DINZ. He has been a judge for the New Zealand Best Design Awards and AWARD (Australasian Writers and Art Directors).

guy.pask@strategy.co.nz

Michael Prentice

Group Strategic Director

Michael joined Strategy in 2010 as Group Strategic Director. One of New Zealand's leading Planners and Strategists, Michael has developed the brand and advertising strategies for some of New Zealand's most recognisable companies.

Michael's experience spans a broad range of categories including finance, travel, FMCG, beverages and education. He has worked with such high profile brands as Sanitarium, House of Travel, Coca-Cola Amatil, Kiwibank and Rabobank.

No stranger to success, Michael was awarded the Grand Effie for Sustained Success in both 2002 and 2009, as well as twice winning the Best-in-Show Effie for brand strategies in 2007 and 2009. In 2006 Michael juried the Media Lions at the Cannes Advertising Festival.

Michael is also a committed supporter of New Zealand's arts and culture industry. He is a member of the arts board of Creative New Zealand and a trustee of the Auckland Opera Studio. Michael founded and chaired the trust board of contemporary dance company, Black Grace, and served two terms as director of The Aotea Board of Management / The Edge.

michael.prentice@strategy.co.nz

Auckland

Martin O’Sullivan

Managing Partner, Auckland

Martin has had 16 years of experience in broadcast and interactive media. A bona fide globetrotter, Martin has managed a variety of projects and interactive agencies in Asia, Europe, North America, Australia and New Zealand.

Martin has specialist experience delivering internal and external communication tools for governments, Fortune 500 companies, museums and events companies, often working in conjunction with large multi-media campaigns.

He has worked with and advised clients such as UBS Warburg, HSBC, Goldman Sachs, McKinsey & Co, Nike, Adidas, Nokia, Coca Cola, Ford, Ericcson, New Zealand Trade & Enterprise, Tourism New Zealand, Te Papa & Auckland Museums to name just a few.

Martin's exposure to these large organisations has given him a unique understanding of how to use a variety of traditional and emerging media to clearly communicate a business' message and core product offering.

martin.osullivan@strategy.co.nz

Gideon Keith

Creative Partner, Auckland

Gideon leads Strategy Auckland's creative team with confidence and expertise.

Gideon has been designing, implementing and maintaining brands for almost 25 years. He has spent 18 years running a business and leading creative teams with clients spanning New Zealand, Australia, Asia, the Pacific and USA.

Gideon has worked with a number of high profile organisations including Apple, Nescafe, Landrover and Woosh. His blend of business insight and creative strength enables him to build strong client relationships, many of which have lasted a decade or longer.

Gideon's creative excellence has been recognised with multiple design and advertising industry awards.

gideon.keith@strategy.co.nz

Wellington

Peter Gray

Managing Partner, Wellington

Peter’s career spans more than 30 years in the New Zealand design and advertising industry. Early in his career, Peter helped found an agency in Wellington and as the senior art director he was responsible for creative development, design and television production for all key accounts.

He has received advertising and marketing awards for many respected brands. He helped create the incredibly successful launch of the Honda Civic, City and Accord Cars into New Zealand.

Peter went on to establish his own design agency in 1987 and during the following 20 years developed an account management style based on trust, openness and a commitment to delivery. His clients have included large corporate, government and not-for-profit organisations such as Telecom, the Reserve Bank, the New Zealand Food Safety Authority, Massey University, New Zealand Qualifications Authority ‘Study Link,’ New Zealand Teachers Council and Outward Bound.

peter@strategy.co.nz

Sydney

Steve White

Managing Partner, Sydney

Steve has spent his entire career working in and around the advertising and design industries, from the marketing department of an international software company, to Sydney's premier special effects company to a series of agencies where he worked through the ranks of client service.

Steve has been exposed to every facet of the marketing communications mix. As a former Senior Account Director he understands the importance of listening to clients and addressing their needs with dedicated and successful teams.

For eight years Steve ran his own integrated communications agency. Steve's versatility, commitment and interest in the marketing and communication business makes him an integral member of the Sydney office.

steve.white@strategydesign.com.au