Data caps, gigabytes, routers, DNS – it can be hard to give technology a friendly face. We were briefed to develop the Woosh brand and create a suite of packaging and collateral that made their product, technology and network appealing and accessible. To do this we created a design style with minimal copy and plenty of breathing room. On the packaging we used photography of natural, airborne elements to create shelf appeal and imply the freedom of wireless technology in an approachable way.