Producing New Zealand’s only 70% cocoa chocolate in a range of flavours, Richfields are considered a boutique producer of crafted chocolate. Yet their packaging had left them literally sitting on the bottom shelf. We completely redid the packaging, using photography, typography and print techniques to create a luxury feel. We even modified their name from Richfields Seventy to Richfields Dark and created a new mold, with fewer, larger squares and a tasteful name stamp on each square.