NRMA Safer Driving School helps Aussies develop safer driving habits on the road. We created a brand mark for the driving school and developed 44 icons that all convey a different safe driving technique. When designing, we took care not to cloud the messages with over stylised icons. Retaining a purist approach, we used a containing shape to create a family out of 44 very different stories. This look was adapted for the collateral, where icons were supported by clean simple messages.