We developed a logo and design approach for Monier Brick to give it a distinct voice from the overall Monier Brand. Our brief was to make brick a building material of choice amongst architects and consumers, two very different markets. To appeal to architects we kept the mark unashamedly utilitarian with solid lines and clean angles. This mark was then brought to life with product brochures, signage and a consumer inspiration magazine to ensure Monier Brick would stand out with everyday customers.