The Pindrop Foundation raises awareness about hearing issues and does fundraising for cochlear implants. Listen Up! is a school outreach programme that teaches children to protect their hearing. We designed a complete identity for the initiative, from the logomark through to the website. We played on the aspect of ‘loud’, using a striking colour palette to ensure the collateral stood out. The mark references a speech bubble in a fresh way that avoids the usual graphic clichés.