Hotel So offers ‘compact-chic’ accommodation in central Christchurch. Our brand identity and design work hinged off the visual language of the hotel’s architecture and interior to create a vibrant, innovative and cosmopolitan brand experience. “Strategy created branding elements that elevate the product experience to a new level” says marketing manager Tony McGeorge. “From the logotype to signage, packaging, stationery and web, the brand permeates the entire guest experience.”