We helped CPIT make a bold impact at the 2010 Careers Expo in Christchurch with a colourful wall surrounding their area. With 23 metres of space to work with, we needed a solution that offered both variety and cohesion. We shot students wearing bright, branded tee’s, and had them interact with dynamic colour blocks and aspirational words. The effect was an eye-catching environmental piece that drew students into the area and left them with a positive impression of the CPIT brand.