Attracting a younger audience to classical music is no easy challenge. To broaden the appeal of the Christchurch Symphony Orchestra, we developed a new logo and design approach. Using contemporary typography, we developed a logo that was bold enough to compete with the myriad of cultural organisations in Christchurch, yet still elegant enough to reflect classical music. We then designed a promotions template which used interpretive images to create intrigue and convey the drama of the music.