In an effort to present on overview of the Camper story in Australia, Camper needed a document that was a true reflection of the international brand and all it stands for. A document that detailed not only the company’s heritage, but it’s global history, it’s adoring fans and how operations currently work in Australia. Embracing the current Camper global positioning line ‘Extraordinary Crafts’ the concept for the prospectus was simply ‘Extraordinary Offer’.