Benbrae is a resort in the picturesque Cardrona Valley. We created the name, brand and collateral for the initial sales as well as advertising for the resort once completed. We saw the need to build a strong emotional connection in order to make sales while the project was still in its construction phase. Delving into the Scottish heritage of the area we came up with the name Ben (mountain) Brae (hill). Beautiful landscape photography painted an inspiring picture for what was then basically a building site.