A family owned company, Autex has become a major player in the Australasian insulation and carpet industries. After over 40 years in business, a generational change in management provided an opportunity for some much needed brand evolution. We retained the heritage of the logo but recrafted the elements for a more modern, sophisticated feel. We created the ‘fibre lines’, a key part of the overall graphic language and translated the new identity across all facets of the company, including corporate identity, product brands, website, collateral, signage, livery and clothing.